As Small Business Saturday arrives in the UK for the first time, the importance of consumers supporting independent businesses in the UK is rightly being stressed. Ask most shoppers what they consider a small independent business to be and they’ll likely say a retail outlet such as a local hairdresser or a convenience store. We’re urging you to consider the fact that independent garages are small businesses themselves, and should be supported on Small Business Saturday. Additionally, as small businesses help each other, we’re asking how many independent businesses have considered using independent garages for their vehicle servicing needs.
Small Business Saturday was originally set up in America three years ago in order to help small businesses fight off competition from bigger rivals. It was a huge success, boosting the turnover of small businesses in the US by £3.5 billion. Shadow Business Secretary, Labour MP Chuka Umunna, has brought the event to the UK calendar, and it has since gained widespread support. We’re highlighting the part that independent garage businesses play on Small Business Saturday and beyond.
Our member Quality Car Service is a family-run business that’s been based in Milton Keynes for five years. They see themselves as an efficient small to medium enterprise, and run themselves accordingly. They work hard as a small business to retain their skilled staff and regularly review their business processes and HR policy, just like any other independent business. They also regularly review their business plan so that they stay competitive. This is a vital element of running an independent garage, especially in the current climate.
To celebrate the role of the small independent garage on Small Business Saturday, here are Quality Car Service’s top five reasons to choose a local independent garage.
5. Investment in the local economy
Small businesses are so crucial to the UK economy – that simply cannot be overstated. Of the 4.9 million businesses in the UK, 99.2 percent of them were small businesses at the start of 2013. Additionally, research has shown that for every £10 spent in the local community, an extra £25 is reinvested. Perhaps the most telling fact though is that independent businesses are the biggest generators of jobs, which is poignant considering unemployment levels in the UK today. The message is clear – if small businesses fail then the unemployment levels would skyrocket. Help support your local community by spending in it – if you do then your money will likely be recycled back into the local economy.
4. Reputable network
We’re a Trust My Garage member, and in order to be a member you’ve got to prove you work to a high standard. So when you see that we’re affiliated with Trust My Garage, you instantly know we have achieved certain quality goals. Always look out for the Trust My Garage shield logo- if you see it then you know that you’re really going to be able to trust that independent garage. There are many networks available that independent small businesses can join but its those that are based on quality of service that are the most reliable.
3. Better value for money
Often independent small businesses are more cost effective than larger brands. The Independent Garage Association recently polled over 2,000 of its members on their labour rates and results concluded that independent garages ‘continue to offer motorists the very best value for money.’ Figures from the poll show that the average labour cost is slightly over £40 for independent garages, and the most recent Warranty Direct annual Labour Rates survey demonstrates that average labour rates for main dealer garages stands at a national average of £95.94. These averages mean that in some areas the difference between the cheapest independent garage and the most expensive main dealer is quite staggering.
2. Access to technical information and quality parts
Many independent businesses offer just as high a quality service as businesses that are part of a wider chain, if not even higher. The same is true for independent garages. We have access to the same level of technical information and quality parts as main dealers. The training that we give to our staff is no different to the training mechanics at dealerships receive. We constantly keep all of our equipment and diagnostic software up-to-date to ensure that there’s no job we can’t do. If we have to outsource a job then we’ve failed and lost business, so we strive to be able to handle any request. For each job we undertake we ensure that each member of staff is fed the necessary information so that if it’s particularly taxing we’re then able to learn from it.
1. Better customer service
Independent businesses, like ourselves, rely heavily on customer retention, and the only way we can ensure we keep getting customers back through our doors is by offering them great service – that means keeping them updated at all times, giving them information they know they can trust, and making them feel as comfortable as possible. We pride ourselves on our friendly approach and the rapport we create with our customers. Often businesses that are part of wider brands don’t have to put this emphasis on a personal service because they know they will receive business based on the reputation of the brand or chain they belong to. Because we are independent, we can provide customer service the way we want to – the way we would want to be treated as customers ourselves – and this ensures a personal and efficient service every time.
To find your local independent garage business on Small Business Saturday, visit the Trust My Garage website and insert your postcode into our garage finder.