We are doing our bit to help women get to grips with their cars
Are you a female driver? Are you carrying out basic maintenance checks on your car? A recent survey that we conducted found a staggering 67% of female drivers do not do something as simple as check their brake fluid levels and just under half don’t check their oil levels as often as they should.
One of our members in Ashton is doing its bit to help women better understand their vehicles, and is offering vital training to female drivers, demonstrating how to carry out basic car maintenance checks.
GuideBridge MOT & Service Centre has been a TRUST MY GARAGE member since we launched the independent scheme. A family-run garage, it has earned a reputation as the most ‘female friendly garage in Ashton,’ thanks to the extra care and considered approach it takes towards making female drivers feel at home when they take their vehicle in for a service, repair or MOT.
Jan Lord, Business Development Manager at GuideBridge tells us more…..
“Guide Bridge MOT & Service Centre is managed by three ladies who each have a different role to play. We are all drivers ourselves so we understand the issues that female drivers face. I work behind the scenes on marketing and Fleet Management, Nicola is our Garage Manager, and we also have our receptionist, Lauren.
A large proportion of our customers are women; there is around a 70:30 split and I think this is because we have female faces in the garage which makes female drivers feel more at ease when entering a garage environment.
As women, we understand that it can be bewildering when it comes to car maintenance and repairs. This is exactly why we have developed a process of educating and supporting female motorists in our area – to make them feel relaxed and confident with their own cars.
We hold regular workshops for women to teach them the basics about car maintenance. It’s hugely popular and we have helped women from all walks of life. We’ve had women from 17 years-old all the way to 79 years-old, and a group of women from the Women’s Institute also attend regularly. We encourage the female drivers who join our course to imagine what it would be like when faced with a real life breakdown and teach them how to react in these situations. We had one lady attend once in a tight short skirt and stiletto heels. Why? Because this is what she would likely be wearing in the event of a breakdown as she uses her car to travel to social events!
We usually teach around three ladies at a time, and advise them to come in with their own cars so that we can go over everything that they need to know to keep their cars in good condition. This includes; what certain buttons do on their dashboard, why there are different lights on a dashboard, how to change wheels and windscreen blades, and checking all fluids. They always go away feeling more confident should they ever experience a break down because they have learned how to act in these situations.
Because of our considered and educational approach to female drivers, more of our female customers are pro-active in addressing any initial problems with their cars, which is saving them money in the long term. They only visit us when they are due a regular service, need a repair or for their MOT. I think women tend to worry about situations where something goes wrong, out of their control, which is why a proper education is essential. We are providing this education to give them peace of mind on the road.”
GuideBridge is a family-run business providing MOTs, car servicing, and vehicle repairs in Tameside, for both private motorists and fleet operators. It was established in 2003, and is lead by Derek Lord who has over 40 years experience in the motor trade.
As a proud TRUST MY GARAGE member, GuideBridge will be attending the annual Greater Manchester Business Expo on 16th July at the Hilton Hotel on Deansgate. If you are attending, pop along to see them – they will be handing out goody bags to visitors of the stand and helping to educate garages and motorists about the great work we are doing at TRUST MY GARAGE.
Posted on June 11, 2013, in Guest Posts, Motoring, women drivers and tagged affordable garage, car, female drivers, good garage, guidebridge mot & service centre, honest garage, honest service, independent garage, independent garage manchester, local independent garage, motoring, trust my garage, trusted garage. Bookmark the permalink. 3 Comments.